Check out this article from 1999. I consider Mike Stackpole a game design rock star but damn could he be any more wrong?
I'm surprised he didn't misspell his name.
This, by far, is the best bit:
How did I pick the year 2000 as when I'd snag TSR? Well, that's when I figure it'll be at its lowest point, approximately three months after the release of the Third Edition of Advanced Dungeons & Dragons. I predict that product will tank big-time ...